NBA Finals and the Wal-Mart Shareholders Meeting We toured new store concepts and visited with several officers of Wal-Mart last week. With Walmart's growth prospects on our mind and the NBA finals in full swing, we're reminded of the Boston Celtic basketball dynasty of the 1950s and 1960's. The Celtics won 11 championships in 13 years, unmatched by any pro sports team. More than just having a talented lineup, they had a formula. That formula was to force their opponents to take lower-probability shots, usually contested and farther from the basket, while the Celtics used an effective passing game to take high percentage shots near the basket. Walmart, via the use of EDLP, great merchandising, and logistics, had a similar formula, taking lots high percentage shots, or investments, and forcing their competitors to take lower percentage shots. This was especially effective in expanding the discount stores and supercenters.
Prospectively, is Walmart still taking high-probability "shots" and forcing its competition to take low probability "shots"? We visited three concepts - Walmart Market, Walmart on Campus and Walmart Express, and, no surprise; each store looked really good, and seemed to be an appropriate fit for the target market. While we don't know how these concepts will evolve, it is clear that it will be years before enough square footage is added to move the earnings needle. More importantly, we observed that Walmart is investing significant energy, time and talent to grow the company. Serving rural markets and operating smaller, leaner grocery stores should be high percentage shots, layups really, for Walmart. Walmart on Campus is an intriguing concept, has potential, and could serve as a prototype for WMT to display agility in merchandising as it begins its urban assault. |
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